About
I’m an executive coach with nearly two decades of experience operating in high-stakes corporate environments, where clarity and alignment are critical to success.
I work with leaders and teams who are ready to think differently, collaborate better, and create meaningful momentum in their organizations.
Before founding Clearstride I worked in corporate communications across multinational companies, government and consulting agencies. I am no stranger to navigating complex systems and high-pressure environments—from climate change policy and real estate regulations, to crisis communications and global brand initiatives.
As a coach, my approach is rooted in real-world leadership experience. I blend strategic thinking with a grounded, human-centered approach. I’m certified in coaching (ICF), change management, stakeholder engagement, and facilitation. I also bring years of meditation and mindfulness training into my work, helping clients cultivate presence, clarity, and resilience.
At Clearstride, we operate as a coaching collective to offer scalable coaching programs for all business sizes. Whether coaching individuals or supporting groups through change, our mission is to create space for insight, unlock fresh thinking, and help people move forward with confidence and purpose.
Outside of work you’ll usually find me spending time with my husband and two active kids, nerding out over recycling, or trying to beat my record of 30+ escape rooms.
Shelley Svetanova, ACC, COC
What Clients Say
Coaching with Shelley gave me a grounded, supportive space to slow down and talk things through in a focused way. Having someone fully present and reflecting my thoughts back to me helped me clarify what I was feeling and what direction I wanted to move. The most valuable part was having dedicated time to unpack professional challenges with someone who cared, celebrated small wins, and helped me see progress. Her coaching style is especially empowering for anyone who gains clarity by talking things out and being led to find their own answers from within.
-C.P., Executive Director
Shelley has an incredible capacity for active listening, where she can fully understand and empathize with her clients. This is a rare skill that took our sessions to the next level and provided a brave space for me to be vulnerable and share my reflections frankly. She is great at synthetizing and organizing her sessions. I felt like each session had a goal, clear guiding questions, and felt like we accomplished something concrete at the end of each session. This was a result of her capacity to guide conversation and frame thinking, allowing us to tackle the most pressing issues each time.
-J. L., Government of Canada
Working with Shelley has been an invaluable experience for both my career and my personal life. The decision-making process she uses in her coaching gave me clear direction that I really appreciated. I would highly recommend working with Shelley to anyone seeking clarity.
-J. P., Director, User Experience & Artificial Intelligence
-Lisa Haisha
Credentials
Certified Organizational Coach (COC)
University of British Columbia
Bachelor of Communications - Public Relations
Mount Royal University
Change Management Certification
PROSCI
Master of Arts in Executive and Organizational Coaching
Royal Roads University (Candidate)
Associate Certified Coach (ACC)
International Coaching Federation (ICF)
Emotion, Outrage & Public Participation
IAP2
